BOSTON, MA, February 09, 2012  – D.I.-Why is dedicated to providing musicians with solid foundations for artistic success. In partnership with Topspin, D.I.-Why is offering a customizable website service to assist new bands looking to establish a presence on the internet. Affordable and easy to manage, it is a painless and strategic first step into the music industry.

Over a 30 day period, D.I.-Why will provide a WordPress-based website designed around the style and brand of the artist or band. Also included is the first month of Topspin’s direct to fan platform and a one-on-one lesson explaining the operation of the new website. An affordable price of $500 puts a professional website within reach for any developing artist.

Websites, though frequently overlooked, should be the cornerstone of any musician’s online and industry presence. A website is a place for musicians to define and develop their brand. It also enables the achievement of tangible and measurable success, allowing musicians to gather contact information, sell products, and make access to content convenient for fans. Emerging talent needs a leg up to survive in this crowded industry. D.I.-Why can affordably provide musicians with this essential tool, quickly elevating professionalism and potential.

About D.I–Why: The goal of D.I-Why? is to make things manageable. We’ll help you create meaningful and measurable success. You don’t have to do it yourself, and you don’t need to hire some pricy marketing consultants to make your ideas go viral, and build buzz.

About Topspin: Topspin is the leading direct-to-fan marketing and retail software platform. Topspin’s software provides tools to help you increase awareness, build relationships with fans, and turn those fans into customers.

Contact: 
Scott Feldman (Founder/D.I.-Why)
scott@di-why.com
781.333.8863

One of the first questions we pose to web design clients is “are you going to be updating your website?”  If you’re a blogger type, and you’ll be adding posts on a regular basis, that’s great!  We can design accordingly.  But if the website is going to remain static — more of an advertisement then anything else — ok, while not preferable, we can build for that. [READ MORE]

Lots of artists call D.I.-Why asking for advice.  While they may not be ready to engage our services, they’re curious to see what (free…) advice we might have for them.  Regardless of the question, there’s always a two part answer and directive: [READ MORE]

As you may have not-so-subtly heard, we’re releasing our first book:  ”The Analysis of Hype.”  It’s currently on pre-order here.  We got a call from the printer who said there was an overrun of the printed edition of the books.  At first we though, whoa … extra opportunities to earn some much needed post-holiday cash.  Then we got all altruistic.  So here’s what we’re gonna do:

Anyone who orders a printed edition of “The Analysis of Hype” during the pre-sale period will have the option to send another identical copy to the library/educational institution of their choice.  Spread the love, spread the knowledge, and be a hero today!   We’ll even include a custom label inside the book letting people know how truly cool you are.

HELP LIBRARIES NOW!!!

D.I.-Why is in the process of releasing and promoting our first book:  The Analysis of Hype.  In the process, someone on Hypebot commented that it’s time for musicians to stop “waiting for Superman” in terms of their own career.  Brilliant statement.
So many musicians feel the need to work hard, but toss their careers away on hoping that Superman will swoop down and save the day.  Unfortunately that’s rarely, if ever, the case. [READ MORE]