While we may have missed out on Oprah’s Book Club, D.I.-Why is giddy to announce the publication of our upcoming book:

The Analysis of Hype:  A Musician’s Guide to Online Marketing

We’re currently taking pre-orders for the eBook, paperback, and hardcover editions.  Books will ship on or about January 15, 2012 — just in time to figure out what you’re gonna do about SXSW, that new EP, and your Twitter, Facebook, YouTube, and all that other stuff you’re supposed to be dealing with…

Here’re a few pithy excerpts to get you all motivated to pre-order: [READ MORE]

D.I.-Why is in the process of releasing and promoting our first book:  The Analysis of Hype.  In the process, someone on Hypebot commented that it’s time for musicians to stop “waiting for Superman” in terms of their own career.  Brilliant statement.
So many musicians feel the need to work hard, but toss their careers away on hoping that Superman will swoop down and save the day.  Unfortunately that’s rarely, if ever, the case. [READ MORE]

As you may have not-so-subtly heard, we’re releasing our first book:  ”The Analysis of Hype.”  It’s currently on pre-order here.  We got a call from the printer who said there was an overrun of the printed edition of the books.  At first we though, whoa … extra opportunities to earn some much needed post-holiday cash.  Then we got all altruistic.  So here’s what we’re gonna do:

Anyone who orders a printed edition of “The Analysis of Hype” during the pre-sale period will have the option to send another identical copy to the library/educational institution of their choice.  Spread the love, spread the knowledge, and be a hero today!   We’ll even include a custom label inside the book letting people know how truly cool you are.

HELP LIBRARIES NOW!!!