How much of whatever it is you do do you have? OK, that’s not the most eloquent statement, but it’s the critical question to how much success, longevity, or reach you’re going to have in today’s music marketplace. The more (and varied!) content you can provide, the better chance you have of someone finding it.
Think of it this way: would you check out someone’s Facebook profile if all they did was have the same status update over and over again? Of course not. Do you look more than once at websites that never seem to have anything new to say? Nope. And worst of all, do you pay attention to a band that hasn’t got any music to listen to? You might stumble upon them once (no pun intended…), but you won’t be back a second time. [READ MORE]