The CD is dead! Radio sucks! Analog rules! Music people hear it all the time. For every artist that wants to “record the old school way” and run 2-inch tape through their Studers (heh…), there’re countless people quantizing their asses off in Logic. Millions more will say “Direct-to-Fan” is the way to go. And lots of companies are going to try and sell you on that concept. Before I get angry emails: There’s absolutely nothing wrong with that. Relax, sheesh… [READ MORE]
Here at D.I.-Why, we work with all kinds of clients. Each one, quite honestly, thinks they’re the best at what they do. In the interest of getting paid, we should probably agree with them. At times though, it’s tough. We’re not a bunch of ass-kissers, and we don’t take clients simply for the cash. [READ MORE]
I get all kinds of email at D.I.-Why. Most of it comes from artists that want to get their foothold in the music biz. They’re about to release an album and they want to sell a kajillion copies, get rich, and never work again. Other artists are looking for an angle toward licensing and placement, because “that’s where the money is.” Still others are simply looking to build buzz toward an undefined goal. Maybe it’s fame, maybe it’s money, maybe it’s the desire to disrupt the status quo. I prefer the latter, but that’s another story … [READ MORE]
How many fans do you have on Facebook? It’s a simple question. Anyone can see (or perceive) just how popular you are by taking a quick glance at the number. What’s fascinating though is how artists get to that number and, most importantly, how engaged that fanbase is.
Let’s imagine you’ve got 10,000 fans on Facebook. Somehow you’ve gotten 10k people to click the little “like” button. They’ve indicated some type of interest, they’re intrigued by your music, they love your fashion sense, or that oh-so-witty meme you reposted. Great!
Now … a week later, are they still interested? How about a month from now? How about when you’re ready to release that second album? [READ MORE]